Google Instant

Google Instant – Should we call it Google Instant Search?

 

Now we have Google Instant; this is an innovative way that Goodgle has implemented as of Sept 2010 that looks to show you ever changing search results as you type your search query. The premise is, it saves you time during search by always second guessing what you’re looking for and displaying these results as you type your search string. As for quicker results, they’re right as you can scan the results page as you type which enables you to adjust your search term until you start seeing related results to what you’re looking for.

What Is Google Instant?

 

Basically, this gives you your desired results a lot faster than having to go through results only to have to retype another search string – start again if you didn’t find what you were looking for in those particular results. being able to adapt your search on the fly saves you time in finding what your exact results or those relating to your research task.

Internet Connection Performance Issues

Obviously, this is going to put a strain on the very slow connections out there but Google believes it’ll automatically turn off Instant Search for those affected. In general, they believe it won’t slow one’s connection down that much.

Instant Search Parental Filter

With the content result filter features, you’ll be able to filter all the content you see in your searches. Just set the Google SafeSearch filter not to show any unwanted content. Parents can thus lock SafeSearch to say a strict setting. But the Google Instant autocomplete excludes certain terms that may not be suitable.

How Does It Affect Search Engine Results?

Google insists that this change in search won’t affect rankings in the search results and I can see why. The fact that once you’ve completed the search or found what you’re looking for, the results on the page are those relating to the term you’d have typed.

The only issue I see now is the need for those seeking to optimize their pages for search to think a little more at what keywords they pick to optimize for rankings. Searchers will always stop mid-way of a search as soon as they see relevant results in the results page below. So make sure, your optimised keyword is most likely to typed at the start of the sentence.

In my view, onlline marketers or those doing SEO will need to be a little more smarter in capturing search engine traffic with this new twist.

I believe, its here to stay and also that webmasters need to rethink their sites’ search engine optimization methods. For instance, it’s showing some keyword results of keywords that don’t show in any of the Google keyword tools.

How Do I Access Instant Search

At present, you can only get Google Instant if you’re logged into your Google account. And if you dont see it, then it hasn’t been rolled out in your area as yet but it’s coming.

What Do You Think About Google Instant?

We’ll see what the industry thinks about this change as web masters look at how it affects their traffic, system loads and performance etc. I think it’s a good thing but also believe as an online marketer, I need to rethink some of the ways I optimize my content. Mainly how to second guess the searcher hence optimize based on that.

Google Instant – Good or Bad?