Internet Marketing Overview
We continue to give you the general basics around Internet Marketing before moving on to the more involved topics. You could also get mmore details via the internet marketing step-by-step site to best understand all that’s needed to setup a successful web site.
The Internet has paved way for the emergence of a great number of online businesses all over the world. People understand the benefits and comforts of working from home. Time is not a binding factor anymore. You could basically work from anywhere around the world according to your own time schedules. This convenience has made it possible for many to design products and services through websites online.
Such websites need good promotion to attract target markets and make profits through selling online. This is where the interesting concept of Internet marketing comes into play. Internet marketing is also referred to as Web marketing. Web marketing is the most popular form of e-commerce that encourages customer patronization. It is very essential for a website business to score on search engine optimization (SEO) and rank high on content and customer satisfaction in order to stay and gain from online business.Â
How does this concept work?
To start with, an individual or a business designs a particular website with relevant content, information and keywords. The website is designed and developed in such a way that it is user friendly and pulls maximum traffic. The website is well designed to carry various advertisements and affiliate links on its pages. As a visitor bumps into an attractive offer he clicks on the advertisements or links and makes a purchase. The website owner makes a commission in the end.
A big advantage is you do not need to be a businessman to market products online. If you are interested, you could also write a blog or participate in other forum boards to bring in traffic to your site.
What are the various steps involved in Internet marketing?
Research – You should do some serious research for your niche market. Depending on the expectations of your target readers or visitors, you should provide the necessary
website theme, content, keywords, etc.
Owning a website – Next, you create a suitable website to match the needs of your customers. If you do not know how to create a website, you could hire professional web designers who would do it for a fee. Some people take tuitions online and design their own pages.
Developing good Content – Relevant content for your website is a major factor that gets you traffic. So make sure to develop proper content for your website. If you lack skills in writing, you could hire content writers, copywriters, etc. for the job.
Use email services – What is a business without customer service? This is the most important aspect of your business. You could use automated email service to build a good relationship with your customers and once your customers trust you and buy your products or services you could see your income coming in.
You should keep updating your website to keep your traffic coming in continuously. Your customers online may not see you but they witness your work and appreciate it if done with seriousness. It all depends on you. You have to be creative and skilful to earn money on the web but it’s not as complicated as some make out. You can also learn a lot from those who are already successful by simply being observant and ethically swiping what they do.
Search Engine Optimization – Basic Knowledge
Search Engine Optimisation (SEO) is a process of choosing the most appropriately targeted keyword words or phrases relating to your site’s niche. You’re trying to ensure that these rank your site highly in search engines so that when someone searches for those specific keywords or phrases, the search engine returns your site as high up the results as possible.
It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate back-link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves which used to be great though seems to have died off some what. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually.
Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites used to require manual submission to search engines to be listed but that’s not really needed these days. A simple link from a well established site will get the search engines to visit the new site and begin to spider its content. So, you could simply syndicate your rss feed to aggregators.
It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. But there are tricks to speed up the indexing and even ranking to get you many positions on the first page of say Google.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. It takes time but its not difficult as the principles are just about the same and the main ranking factors remain to be backlinks. The more back-links you get for your site the better but try and avoid links from questionable sites.
Search engine marketing and promotion companies, will look at the plan of your site and make recommendations to increase your search engine ranking and website traffic. They may pick other keywords to optimize your site around to the ones you have. If you wish, they will also provide ongoing consultation and reporting to monitor your website. They’ll make recommendations for editing and improvements to keep your site traffic flow and rankings high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time. You may not need that much attention but pointers in the right direction and regular reviews.
We have covered the very basic of search engine optimization here but we’ll be digging deeper in this free traffic driving field in the coming posts.
You can advise us on what you most want us to cover via the comments feature below.
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Google Adsense – Do People Still Earn With Google Adsense?
We’re being asked this question by a lot of people these days so we thought it best to make a post about it.
Well, the answer in a word is, YES!
But before you run and check your account, you have to understand how AdSense works and the theory or technique behind earning a lot of money through it.
You’ll need to stop looking for the magic bullet and approach this more like you would a real brick & motar business – Sorry! 
The fact is Google Adsense pays and it pays well for more or less zero comparable effort but you’ll get out what you put into it.
Garbage in, Garbage out – Sad as that may be it’s just life in general my friend. I also guess it’ll always be that way.
But don’t Despair!
These few optimization tips can help you grow your Google Adsense dollar:
Pick a topic that is of interest to those you expect to visit your sites and if it interests you as well, then that’s great. Niche Research it of very high importance and you should not cut any corners on this step. From that referenced link, you can see that its not that difficult to do but most people skip it or just simply go for their hobby then realise there’s no money or wide interest in their chosen niche to warrant the time and effort required to manage a site. Frustration sets in and they claim this online business thing doesn’t work as most claim
Make sure you write interesting content and write every day – Okay, at least try to write every day. I for one can’t do it because I seem to have a lot going on almost all the time. From partying, recovering from the party, learning new tricks, testing new tricks, joint venturing even procrastinating at times. Basically, in the real world, it may not be possible to write every day despite the desire and good it would be for your site. Be realistic in your self expectations otherwise, you won’t enjoy your time online which is a very important factor in your success here.
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You must have more than one site – We’ve got more than 200 sites and that number is constantly growing but we don’t target AdSense as much as we did in our earlier years online. Now, it’s just a bit on the side or not there at all as can be seen on one of our newest Residual Income Strategies blog here. Basically, the more sites you have, the more ads have the potential to get clicked on. That’s the power of numbers though aim to walk before you run.
The fact is we had a lot more than 400 sites but we sold some of them as they more of built for AdSense type sites. We also know of a lot more tweaks now that we thought it best to keep the best tweaked sites or those we build now and get rid of the old ones for a fee – Site flipping is yet another great money maker. See the residual income blog free report using the link above. If you’re quick, you’re now wondering how do we update over 200 sites and have a normal life. Leverage and out-sourcing works wonders but that’s not where you should start if just getting started.
Testing and tracking is very important though can be boring. Ensure you do some form of it in your virtual real estate setup. Set up Adsense channels and monitor your statistics across all sites. Consider Google Anlytics too. We also have a free site hits counter you can make use of to show you details about who visited, where they came from when and much more besides.
If you find that one site is performing poorly, consider changing the content or the ad layout compare to the one performing better not forgeting to look at your competitors’ sites for ideas to swipe. Test, test, test and Experiment too! You can change the ad layout monthly to work out which layout works the best for your particular site visitors. There are many different layout options and there’s no way you can know which one will perform the best for your traffic.
Google search different key words or phrases paying attention to how much, what kinds of content and ads you see in the first 5 pages as a maximum
There’s a lot to learn especially when first starting but also there’s a sea of useful internet marketing information online. Join your niche relevant forums and read the previous posts but don’t be afraid to ask questions while in there.
Once you find a formula that works for a site, go nuts and roll those sites out like mad from paying attention to the results you get from the new sites. What I mean here is look to get more sites in the same niche that’s performing the best and that way someone will most likely end up on one of your sites if they search a keyword in the niche you’re targeting. So broaden your niche via multiple site this in future will help you in the building of an authority site should you choose to.
You can make use of this step-by-step internet marketing series that hand holds you the correct way through your progress.
Read and understand this Online Marketing Success Secret – Step 6 from the link above and you’ll leave most behind.
Please leave any comments or suggestions about what other topic you’d like us to cover here if at all.
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